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Measuring product sales made by advertising.

Lippincott Library HF5827 .S745
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Format:
Book
Author/Creator:
Starch, Daniel, 1883-
Language:
English
Subjects (All):
Advertising--Research.
Advertising.
Physical Description:
97 pages : illustrations ; 27cm
Place of Publication:
Mamaroneck, N. Y. : Daniel Starch and Staff, 1961.
Notes:
Includes bibliography.
OCLC:
727576

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