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Marketing concepts and strategies in the next decade. / Edited by Leslie W. Rodger.
Lippincott Library HF5415 .R558 1973
Available
- Format:
- Book
- Author/Creator:
- Rodger, Leslie W.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 248 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Wiley, [1973]
- Notes:
- "A Halsted Press book."
- Bibliography: pages [236]-238.
- ISBN:
- 0470729325
- OCLC:
- 632278
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