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Concepts of marketing management / Joseph C. Seibert.
LIBRA HF5415.13 .S43
Available from offsite location
- Format:
- Book
- Author/Creator:
- Seibert, Joseph C.
- Series:
- Series in marketing management.
- Series in marketing management
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- x, 566 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Harper & Row, [1972, c1973]
- Notes:
- Bibliography: pages 541-545.
- ISBN:
- 006045878X
- OCLC:
- 534378
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