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Advertising procedure / by Otto Kleppner, with the collaboration of Stephen A. Greyser.
Lippincott Library HF5823 .K45 1973
Mixed Availability
- Format:
- Book
- Author/Creator:
- Kleppner, Otto, 1899-1982.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 750 pages : illustrations ; 24 cm
- Edition:
- Sixth edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1973]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0130180696
- OCLC:
- 495156
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