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Truth in advertising / John T. Lucas [and] Richard Gurman.
- Format:
- Book
- Author/Creator:
- Lucas, John T., 1922-
- Gurman, Richard, author.
- Series:
- American Management Association. AMA research report.
- An AMA research report
- Language:
- English
- Subjects (All):
- Advertising--United States.
- Advertising.
- United States.
- Physical Description:
- 34 pages : illustrations ; 28 cm.
- Place of Publication:
- [New York] : American Management Association, [1972]
- OCLC:
- 402521
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