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Marketing research: management and methods [by] Walter B. Wentz.
LIBRA HF5415.2 .W45
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wentz, Walter B.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing--Management.
- Marketing.
- Physical Description:
- xii, 590 p. illus. 24 cm.
- Place of Publication:
- New York, Harper & Row [1972]
- Notes:
- Includes bibliographies.
- ISBN:
- 0060470070
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