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An introduction to marketing experimentation: methods, applications, and problems / M. Venkatesan [and] Robert J. Holloway.
Lippincott Library HF5415.2 .V45
Mixed Availability
- Format:
- Book
- Author/Creator:
- Venkatesan, M., 1936-
- Holloway, Robert J., author.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 141 pages : illustrations ; 28 cm
- Place of Publication:
- New York : Free Press, [1971]
- Notes:
- Bibliography: pages 139-141.
- OCLC:
- 278219
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