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International advertising expenditures.
Lippincott Library HF5802 .S879 1960-1961
Mixed Availability
- Format:
- Journal/Periodical
- Language:
- English
- Subjects (All):
- Advertising--Costs--Periodicals.
- Advertising.
- Advertising--Costs.
- Advertising--Statistics--Periodicals.
- Genre:
- Periodicals.
- Statistics.
- Physical Description:
- 6 volumes ; 28 cm
- [1st ed.] -6th ed.
- Continued By:
- Advertising investments around the world
- Place of Publication:
- New York : International Advertising Association, 1960-
- Notes:
- Prepared by the association's Research Committee.
- ISSN:
- 0534-6452
- OCLC:
- 6546363
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