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1984 AMA Winter Educators' Conference : scientific method in marketing / edited by Paul F. Anderson and Michael J. Ryan.
LIBRA HF5411 .A53 1984
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- AMA Winter Educators' Conference (2nd : 1984 : Ft. Lauderdale, Fla.)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series / American Marketing Association
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Marketing research--Congresses.
- Marketing research.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xi, 299 pages : illustrations ; 28 cm.
- Other Title:
- 1984 A.M.A. Winter Educator's Conference.
- Place of Publication:
- Chicago, IL : American Marketing Association, 1984.
- Notes:
- Includes bibliographical references.
- ISBN:
- 0877571708
- OCLC:
- 10799461
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