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An annotated and extended bibliography of health care marketing / compiled by Philip D. Cooper, Karen M. Jones, John K. Wong.
- Format:
- Book
- Author/Creator:
- Cooper, Philip D., 1942-
- Series:
- Bibliography series (American Marketing Association)
- AMA bibliography series
- Language:
- English
- Subjects (All):
- Medical care--Marketing--Bibliography.
- Medical care.
- Medical care--Marketing.
- Marketing--Bibliography.
- Marketing.
- Genre:
- Bibliographies.
- Physical Description:
- xvi, 186 pages ; 23 cm.
- Place of Publication:
- Chicago, IL : American Marketing Association, [1984]
- ISBN:
- 0877571716
- OCLC:
- 11030582
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