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Marketing effectiveness, insights from accounting and finance / [edited] by Stanley J. Shapiro, V.H. Kirpalani.
LIBRA HF5415.13 .M345 1984
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xvii, 542 pages : illustrations ; 24 cm
- Place of Publication:
- Boston : Allyn and Bacon, [1984]
- Notes:
- "EDP 1379941"--Cover.
- Includes bibliographies and index.
- ISBN:
- 0205079946 :
- OCLC:
- 9643804
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