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Competitive marketing : a strategic approach / John O'Shaughnessy.
Lippincott Library HF5415.13 .O78 1984
Available
- Format:
- Book
- Author/Creator:
- O'Shaughnessy, John, 1927-2023.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 372 pages : illustrations ; 25 cm
- Place of Publication:
- Boston : Allen & Unwin, 1984.
- Notes:
- Includes indexes.
- Bibliography: pages 351-362.
- ISBN:
- 0046582436
- OCLC:
- 10456745
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