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Strategic international marketing / Philip R. Cateora.
LIBRA HF5415.13 .C34 1985
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cateora, Philip R.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Export marketing.
- International business enterprises.
- Physical Description:
- xi, 428 pages : illustrations ; 24 cm
- Place of Publication:
- Homewood, Ill. : Dow Jones-Irwin, [1985]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0870946412
- OCLC:
- 12821907
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