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Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley.
Lippincott Library HF5415.123 .H35 1985
Available
- Format:
- Book
- Author/Creator:
- Haley, Russell I.
- Series:
- Ronald series on marketing management 0275-875X
- Ronald series on marketing management. 0275-875X
- Language:
- English
- Subjects (All):
- Communication in marketing.
- Market segmentation.
- Physical Description:
- xii, 510 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Wiley, 1985.
- Notes:
- "A Ronald Press publication."
- Includes bibliographical references and indexes.
- ISBN:
- 0471812625 :
- OCLC:
- 11519072
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