1 option
Need assessment : a key to user-oriented product innovation / Knut Holt, Horst Geschka, Giovanni Peterlongo.
Lippincott Library HF5415.153 .H64 1984
Available
- Format:
- Book
- Author/Creator:
- Holt, Knut.
- Language:
- English
- Subjects (All):
- New products.
- Marketing research.
- Physical Description:
- xii, 187 pages : illustrations ; 24 cm
- Place of Publication:
- Chichester [Sussex] ; New York : Wiley, [1984]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0471903213
- OCLC:
- 9853593
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.