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Marketing communications : theory and research / editors, Michael J. Houston, Richard J. Lutz.
Lippincott Library HF5415.123 .M37 1985
Available
- Format:
- Book
- Series:
- AMA proceedings series
- AMA proceedings series.
- Language:
- English
- Subjects (All):
- Communication in marketing--Congresses.
- Communication in marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xiv, 220 pages : illustrations ; 28 cm.
- Place of Publication:
- Chicago, Ill. : American Marketing Association, 1985.
- Notes:
- Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division.
- Includes bibliographies.
- ISBN:
- 0877571775
- OCLC:
- 11841237
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