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Research on sales promotion : collected papers / edited by Katherine E. Jocz.
Lippincott Library HF5438.5 .R47 1984
Available
- Format:
- Book
- Series:
- Report (Marketing Science Institute) ; no. 84-104 (July 1984)
- Report / Marketing Science Institute ; no. 84-104 (July 1984)
- Language:
- English
- Subjects (All):
- Sales promotion--Research.
- Sales promotion.
- Physical Description:
- ix, 123 pages : illustrations ; 28 cm.
- Place of Publication:
- Cambridge, Mass. (1000 Massachusetts Ave., Cambridge, Mass. 02138) : Marketing Science Institute, [1984]
- Notes:
- Includes bibliographies.
- OCLC:
- 11251612
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