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Marketing, concepts, strategies, and decisions / David J. Reibstein.

Lippincott Library HF5415 .R365 1985
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Format:
Book
Author/Creator:
Reibstein, David J.
Language:
English
Subjects (All):
Marketing.
Physical Description:
xvii, 684 pages : illustrations (some color) ; 24 cm
Place of Publication:
Englewood Cliffs, N.J. : Prentice-Hall, [1985]
Notes:
Includes index.
ISBN:
0135568617 :
OCLC:
11234429

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