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Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel.
LIBRA HF5415.3 .M278 1984
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Households--United States.
- Households.
- United States.
- Marketing research.
- Marketing--Management.
- Marketing.
- Physical Description:
- xxv, 349 pages : illustrations ; 24 cm
- Place of Publication:
- Cambridge, Mass. : Ballinger Pub. Co., 1984.
- Notes:
- Includes index.
- Bibliography: pages 301-330.
- ISBN:
- 0884109860
- OCLC:
- 10913631
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