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Strategic management and marketing in the service sector / by Christian Grönroos.
LIBRA HD9980.5 .G76 1983
Available from offsite location
- Format:
- Book
- Author/Creator:
- Grönroos, Christian, 1947-
- Series:
- Report (Marketing Science Institute) ; no. 83-104 (May 1983)
- Report / Marketing Science Institute ; no. 83-104 (May 1983)
- Language:
- English
- Subjects (All):
- Service industries--Marketing.
- Service industries.
- Service industries--Management.
- Physical Description:
- viii, 120 pages : illustrations ; 28 cm.
- Place of Publication:
- Cambridge, Mass. (1000 Massachusetts Ave., Cambridge, Mass. 02138) : Marketing Science Institute, [1983]
- Notes:
- "A revised and condensed version of a report of the same title that was published in Finland in 1982."--P. iii.
- Bibliography: pages 113-119.
- OCLC:
- 186347347
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