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Motivation research and marketing management.
LIBRA 658.83 N467
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LIBRA - Special HF5415 .N39
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- Format:
- Book
- Author/Creator:
- Newman, Joseph W.
- Language:
- English
- Subjects (All):
- Motivation research (Marketing).
- Penn Provenance:
- Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
- Physical Description:
- 525 pages : illustrations ; 22 cm
- Place of Publication:
- Boston : Harvard University, Graduate School of Business Administration, Division of Research, 1957.
- Notes:
- Bibliographical footnotes.
- Local Notes:
- Gotham Book Mart Collection copy has dustjacket retained.
- OCLC:
- 234192
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