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Managerial marketing, perspectives and viewpoints; a source book / William Lazer [and] Eugene J. Kelley.
LIBRA 658.8 K2831
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 717 pages : illustrations ; 24 cm
- Edition:
- Revised edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1962.
- Notes:
- Authors' names in reverse order in earlier edition.
- Bibliographical footnotes.
- OCLC:
- 2552003
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