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Readings in marketing / Malcolm P. McNair [and] Harry L. Hansen.
LIBRA 658.8 M2331
Available from offsite location
- Format:
- Book
- Series:
- Harvard Business School case books
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 559 pages : illustrations ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- New York : McGraw-Hill, 1956.
- Notes:
- "Designed to accompany and supplement other marketing teaching materials, particularly case books such as Problems in marketing"--Pref.
- Bibliographical footnotes.
- OCLC:
- 544182
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