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The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott.
LIBRA 659 SCO37.2A
Available from offsite location
- Format:
- Book
- Author/Creator:
- Scott, Walter Dill, 1869-1955.
- Language:
- English
- Subjects (All):
- Advertising.
- Psychology, Applied.
- Physical Description:
- 280 pages : illustrations ; 21 cm
- Place of Publication:
- Boston : Small, Maynard, 1917.
- Notes:
- "New edition, with additions and a complete index."
- Bibliography: pages 249-271.
- OCLC:
- 9713555
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