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Effective advertising / by Harry Walker Hepner.
LIBRA 659.1 H418
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hepner, Harry Walker, 1893-1984.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- xii, 584 pages : illustrations, tables, diagrams ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York ; London : McGraw-Hill, 1941.
- Notes:
- Appendix: Planning the advertising campaign, by Carl Williams.
- "References" at end of each chapter.
- OCLC:
- 1284698
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