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Profitable product management / John Ward.
Lippincott Library HF5415.15 .W32 1984
Available
- Format:
- Book
- Author/Creator:
- Ward, John, MInstM
- Language:
- English
- Subjects (All):
- Product management.
- Marketing--Management.
- Marketing.
- Physical Description:
- xii, 273 pages : illustrations ; 24 cm
- Place of Publication:
- London : Heinemann, 1984.
- Notes:
- "Published on behalf of the Institute of Marketing."
- Includes index.
- ISBN:
- 0434922153
- OCLC:
- 13424984
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