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That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman.
Lippincott Library HF5823 .W417 1988
Available
- Format:
- Book
- Author/Creator:
- Wasserman, Dick.
- Language:
- English
- Subjects (All):
- Advertising campaigns--Evaluation.
- Advertising campaigns.
- Physical Description:
- 188 pages : illustrations ; 25 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1988]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0669169749
- OCLC:
- 17954377
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