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What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston.
Lippincott Library HF5823 .J718 1986
Available
LIBRA HF5823 .J718 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- Jones, John Philip.
- Language:
- English
- Subjects (All):
- Advertising.
- Brand name products.
- Physical Description:
- xxii, 292 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1986]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0669111422
- OCLC:
- 13124818
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