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Marketing in developing countries / edited by G.S. Kindra.
LIBRA HF5415.12.D44 M37 1984
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Developing countries.
- Marketing.
- Developing countries.
- Physical Description:
- xii, 259 pages : illustrations ; 23 cm
- Place of Publication:
- New York : St. Martin's Press, 1984.
- Summary:
- In this unique collection Kindra has assembled original articles on the role of marketing in development, including case studies from various developing countries, considerations of state enterprises, marketing education, birth control and comparative marketing models.
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0312515316 :
- OCLC:
- 10997852
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